Chanel

Chanel S.A., commonly known as "Chanel" (English pronunciation: /ʃəˈnɛl/), is a French fashion house founded by the late couturier Gabrielle "Coco" Chanel, recognized as one of the most established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).^[1] She gained the name "Coco" while maintaining a career as a singer at a coffee shop in France. Chanel has always specialized in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, sexy pieces with items which conveyed casual elegance. Her designs and creations are timeless, considering that the basic silhouettes have remained consistent from generation to generation. Today, Chanel is most famous for the "little black dress" which has become a key item in most women's closets. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer.

The company has had many high-profile celebrities as spokesmodels, including Catherine Deneuve (1970s and 80s Chanel No. 5spokesmodel), Carole Bouquet (1990s Chanel No. 5 spokesmodel), Vanessa Paradis (spokesmodel for Coco Perfume), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), Keira Knightley (current spokesmodel for Coco Mademoiselle), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model. Marilyn Monroe brought this perfume to fame.

Versace

The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.

Gianni Versace was killed by Andrew Cunanan on July 15, 1997. His sister Donatella Versace, formerly vice-president, then stepped in as creative director of Versace and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace also owns 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last say of the sale and other important details in the Versace clothing line.^[1]

Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace.

Gucci

Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the Bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit.

His wife Aida Calvelli had a large family, though only the sons—Vasco, Aldo, Ugo, and Rodolfo—would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of International prominence, opening the company’s first boutique in New York. Rodolfo initially tried to start an acting career as a matinee idol but soon returned to help direct the company. Even in Gucci’s fledgling years, the family was notorious for its ferocious infighting^{[citation needed]}. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying^{[citation needed]}. Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong and Tokyo. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly^{[citation needed]}), and the Jackie O shoulder bag, made famous by Jackie Kennedy^{[citation needed]}, the wife of U.S. President John F. Kennedy.

Gucci remained one of the premier luxury goods establishments until the late 1970s^{[citation needed]}, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy^{[citation needed]}. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Rodolfo contributed less to the company than Aldo and his sons did^{[citation needed]}. At this time Aldo initiate his grandson Uberto Gucci to join the family company , where in the 1984, takes the leads as VicePresident in the GUCCI PARFUMES BRANCH. In 1979, Aldo developed the Gucci Accessories Collection, or GAC^{[citation needed]}, intended to bolster the sales for the Gucci Perfumes sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalog. Aldo relegated control of Perfumes to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company^{[citation needed]}.

Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a tacky airport brand."^{[citation needed]}

Soon, cheap knockoffs of Gucci wares had appeared on the market, further tarnishing the Gucci name. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Perfumes division^{[citation needed]}, of which Rodolfo controlled a meager 20% stake. Meanwhile, when Paolo Gucci, Aldo's son, proposed a cheaper version of the brand called 'Gucci Plus' in 1983 he fell out with the family. There was a boardroom quarrel that ended in a fistfight^{[citation needed]}, and Paolo was reportedly knocked senseless by a telephone answering machine in the hand of one of his brothers. In return he reported his own father for tax evasion to the United States revenue, and Aldo was convicted and imprisoned on the testimony of his own son.^{[citation needed]} By now, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs.^{[citation needed]}

Rodolfo’s death in 1983 caused a major shakeup in the company when he left his 50% stake in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldo’s son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for this purpose. Following the decision, the rest of the family left the company except for Aldo Grandson Uberto that was the only young Gucci generation involved in the family business. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci’s future.^{[citation needed]}

Fashion week ( Industry)

In 1943, the first New York Fashion Week was held, with one main purpose: to distract attention from French fashion during WWII, when workers in the fashion industry were unable to travel to Paris.A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends. Most importantly, it lets the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the four fashion capitals of the world: London, New York, Parisand Milan. In the major fashion capitals, fashion weeks are semiannual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.

Fashion Shows

A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The most influential fashion week is Paris fashion week, which showcases twice a year.

In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Occasionally, fashion shows take the form of installations, where the models are static, standing or sitting in a constructed environment. The order in which each model walks out wearing a specific outfit is usually planned in accordance to the statement that the designer wants to make about his or her collection. It is then up to the audience to not only try to understand what the designer is trying to say by the way the collection is being presented, but to also visually deconstruct each outfit and try to appreciate the detail and craftsmanship of every single piece. A wide range of contemporary designers tend to produce their shows as theatrical productions with elaborate sets and added elements such as live music or a variety of technological components.

Fashion accessory

Fashion accessories are decorative items that supplement and complement clothes, such as jewelry, gloves, handbags, hats, belts,scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights. Accessories can add color, style and class to an outfit, and create a certain look, but they can also have a practical function: handbags can be used to carry small items such as cash, hats protect the face in bad weather, and gloves keep hands warm. Many accessories are produced by clothing design companies. However, there has been an increase in individuals creating their own brand name by designing and making their own label of accessories. Accessories can be visual symbols of religious affiliation: crucifixes, Jewish stars, Islamic headscarves, skullcaps and turbans are common examples. Designer labels on accessories are perceived by some as an indicator of social status. Over the centuries fashion accessories have changed and evolved. English fashion accessories included items such as The Muff, The Tippet, and Tulle shawls. During this time hats and turbans were also considered fashionable.n the 1950s fashion accessories become more popular in the western world, with accessories such as fruit corsages to adorn sweaters or hats. Also in the 1950s eyewear began to be used as fashion accessories. The 1950s also saw the rise of the stiletto.

Fashion TV

Fashion TV is an international television channel devoted to fashion and modelling. It was founded in France in 1997 by its Polish-born president Michel Adam Lisowski, Fashion TV is the only 24/7 international TV network exclusively dedicated to fashion, beauty, glamour and style and has become one of the most widely-distributed satellite channels in the world.
 Today, Fashion TV is a multi-media platform offering the most comprehensive and fastest review of global fashion is independently owned and operated from the headquarters in Paris, London and Vienna.
   In October 2008 Fashion TV launched a new channel entirely in HD. FTV HD delivers an outstanding picture and sound quality, with richer and more natural colors. FTV HD presents new programs on lifestyle, top designers and exclusive fashion from all over the world. FTV HD broadcasts 24 hours and 7 days a week in true HD which enhances the famous look & feel of FTV. Michel Adam, President of Fashion TV, said that “After many years of preparation,we are very happy to launch Fashion TV in High Definition. As the market demand for HD is growing, FTV is the first to launch a global fashion and lifestyle channel and this will strengthen our position as a key media player around the globe". FTV HD can be received in Asia, Australia, Europe, North America, Middle East and Africa via Asiasat 2, EuroBird 9, and Galaxy 19 satellites.

Objectives of Fashion

Here are the list of objectives of Fashion below :
 disadvantage is the fact that a model has to work at times for many hours and can be very tired, traveling from one place to another and presenting collections in different cities. 

A designer has also a hard work to do: he has to impress his public and attract him each period of the year. His collections have to be unique and original and catch everybody's attention. A well-known designer has to preserve his name in the world of fashion, because other and other designers come with new styles which can gain the public's interest. 

Likewise, a new collection implies a lot of work from the part of the people who make the clothes. There are many clothes which have to be made by hand and each and every detail can take a lot of time to be made. Therefore, these persons have to spend extra hours to finish the collection, especially when this is to appear at a certain date. 

So, if you want to choose a career in the world of fashion, you have to know that, except for success and money, this career also implies some efforts, like any other career, in fact.
 

Disadvantages of Fashion

There is always an advantage and disadvantage for what you do and choose. As I was talking about fashion and models even there is disadvantages in this field. Disadvantage is the fact that a model has to work at times for many hours and can be very tired, traveling from one place to another and presenting collections in different cities. A designer has also a hard work to do: he has to impress his public and attract him each period of the year. His collections have to be unique and original and catch everybody's attention. A well-known designer has to preserve his name in the world of fashion, because other and other designers come with new styles which can gain the public's interest. Likewise, a new collection implies a lot of work from the part of the people who make the clothes. There are many clothes which have to be made by hand and each and every detail can take a lot of time to be made. Therefore, these persons have to spend extra hours to finish the collection, especially when this is to appear at a certain date. 


So, if you want to choose a career in the world of fashion, you have to know that, except for success and money, this career also implies some efforts, like any other career, in fact. 

Advantages of Fashion

Dreams of many people are based on working under fashion as it is the hottest topic of the season. Each one of us dreams to work in the world of fashion and being surrounded by so many models, designers and beautiful clothes. But does a career in the world of fashion have advantages or are there some disadvantages, too? Here I'm gonna list up some advantages.
We can first point some of the advantages that this career implies. Therefore, we can refer to the fact that a talented designer can have a huge success and gain a lot of money. This will permit him to travel to many parts of the world and also take part in different fashion presentations of the best designers of the world. The models can have the possibility to travel all around the world and present clothes, accessories, hairstyles and shoes for the well-known creators. Moreover, a good model can become famous when she appears on the frontcovers of different fashion magazines. She can be proposed to be the image of different products, especially for cosmetic products and she will receive a lot of money. Apart from the financial advantages, working in the world of fashion offers pleasure, if one really enjoys what she does. As a model you only have to look perfect and let others make you more beautiful for presentations. And the model's are also fond of their work. 

History of Fashion

Fashion design is generally considered to have started in the 19th century.During the mid-19th century, new styles in clothing denoted middle class status. The dark suit, in somber shades of black, grey, or brown, for men connoted authority, responsibility, and respectability. The sailor suit became an essential uniform for middle-class boys. Neo-classicism influenced middle-class women's styles of dress. A respectable, middle class woman did not expose her body. They wore their hair in curls or knotted like women in classical statues. Middle-class girls, like princesses, wore bows, ruffles, and pastels as a symbol of their distinctiveness.Clothing can express emotions. Black is the color of mourning, but it can also be the color of formal evening dress. Black clothing was sometimes associated with the satanic, but also with ministers.Some clothing has become associated with particular people or social groups. Abraham Lincoln is associated with a black mourning suit and stove-pipe hat. Elvis Presley is linked with jeweled white suits. Jackie Kennedy is associated with pink pill box Halston hats and well-tailored, if somewhat boxy, Oleg Cassini suits. Beatniks of the 1950s are symbolized by black turtleneck sweaters. President Jimmy Carter was associated with cardigan sweaters. Ronald Reagan wore a cowboy hat, a symbol of America's frontier heritage and its optimism.

''Fashion for Me''

My philosophy for fashion is  if its gonna make you happy, buy the dang shoes. You might die on the car wreck home,but at least you can wear them to the funeral. Fashion is all about presenting yourselves through fancy clothes, shoes, trendy bags, accessories, make up, cell phones and every single small thing which just capture's another eye walking around you. Even carrying a chiwawa in your bag is a way of being stylish. Giving yourself a new look and new sense of getting dressed up is a fashion. Fashion is not what you follow and copycat what other's do but its a way of experiencing and doing a every new experiment on yourself. We should read fashion magazines and go through the blogs twice or thrice a week but that doesnt means you have to follow the same. To some people who's having a lack of confidence, who's not satisfied for who they are and who never stops complaining then those magazines and blogs will help them feel bad about themselves. So try something new and let others follow you. This is what i think fashion is. For someone fashion is like getting skinny, trying to dress sexy and being seductive but for someone fashion means just keeping themselves clean, neat and naturally beauty. Every people have different views about fashion. 

As we all know fashion is something from which you can explore your personality. Men, women, kids and even pet animals they are linked up with fashion. As we know there are many brands which actually defines the standrad of human life and the brands like gucci, burberry, calvin klein, guess, zara, georgio armani, h&m, victoria's secret, LV, versace, etc. There are even such brands which everyone can use it in thier daily life and afford it in a good price. As I was talking about fashion, even those people who are  linked up with business work to holloywood to bollywood, doing their profession in the field of medical, politics, social work and even from different field is linked with the word fashion. Fashion is given more priority in rich countries. Being fashionable is the way of showing or exploring yourself infront of everyone confidentiely. The basic universal word fashion is always not the same it changes from year to year, century to century.        Well i'm turning 20 soon and I'm the kind of  person who is living in a world which has been running through out the mere of fashion. And  I recently started thinking about all the things that why mostly people follows fashion.